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She had been convinced otherwise by Andrey Andreev, the Russian entrepreneur who co-founded the billion-pound social networking Badoo, which, whilst not enormous when you look at the UK, has 250 million users global. Having met Wolfe he got in touch with her last August to discuss a new joint business venture while she was working at Tinder.

Whitney Wolfe. Photograph: Jeff Wilson when it comes to Observer

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Wolfe initially desired to make an optimistic social platform “somewhere between Snapchat and Instagram” that could encourage just good behavior between young adults online. Continue reading