Business Intelligence is a criteria or methodology which transform the raw data into the standard form in the business developments. It carries with the more number of unspecified or disordered data for identifying and creating the new developments. And finally we can state that BI is enabled for the data friendly. From the new developments and executing with the efficient method can generate the marketing strategy and thus there will be the long term stability.

In a 1958 article, IBM researcher  used the term business intelligence. He employed the Business Intelligence can be stated that the interpretation of the current facts for desiring for drive along with the exact organisational goal.